Kenny Roa

People really like Hidden Valley Ranch, using it on almost everything. They have even gotten tattoos, made prom dresses from the labels, and turned empty bottles into decorations. We wanted to show them the best way to express their love - with a diamond. We burned the ranch to make carbon, then applied heat and pressure for five months to create a polished 2-carat diamond.

This initiative also included a photo and video shoot designed to help support the ongoing social media and outreach campaign, with the primary goal of driving awareness and gaining traction across various online and offline media outlets.

Role: Art Direction • Design