Kenny Roa

Kingsford wanted to highlight a diverse array of talented pitmasters and share the captivating stories of how the knowledge and skills they acquired were passed down to them through generations. In turn, these pitmasters would continue the tradition by passing the torch to the next generation. To effectively brand this engaging video series, a distinctive logo lockup was needed, which would be consistently used throughout to unify the series and create a recognizable identity.

Role: Logo Lockup Design • Video Card Design