Kenny Roa

For the highly anticipated opening of Guinness’s Open Gate Brewery in Chicago, we proposed an exciting idea that involved revamping the iconic "Lovely Day" poster, incorporating the viral sensation that had been captivating the city, known as Chonkosaurus. This creative approach serves as a nod to the rich history of the brand while simultaneously looking towards a bright future, marking Chicago as only the second American city to host a Guinness brewery.

Role: Art direction • Design • Illustration